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Momoko is a 1/6 scale fashion doll standing 27cm tall with moveable joints.
She was designed by Namie Manabe, the art director behind the internet mail software PostPet, and debuted in August 2001 at the Dollhead Exhibition.
From the start, Momoko attracted not just doll collectors but young women in their 20s and 30s who connected with her as a fashion item and art piece.
She modeled for real fashion brands, appeared in ads, and crossed over with artists
and musicians all before she ever reached mainstream popularity.
That changed in April 2005 when Sekiguchi, the Japanese company known for Monchhichi, debuted Momoko as momokoDOLL.
PetWORKs continues to produce their own version of Momoko alongside Sekiguchi, with each company bringing a distinct creative approach to the same beloved character.
Today, Momoko remains one of the most stylish and sought-after fashion dolls in the market. She’s always felt more like a fashion statement than a doll.
On this page, you’ll find links to both manufacturer release lists, so you can explore the full world of Momoko in one place.
PetWORKs produces the PW-Momoko line, which includes the CCS (Close-Clipped Sheep) fashion series and the ae (artist exclusive) line created in collaboration with doll artists.
Releases are made in small lots, making them highly collectible.
Sekiguchi has been producing momokoDOLL since April 2005, bringing Momoko to a wider collector audience.
Their releases reflect contemporary Tokyo fashion trends and include both standard and limited edition dolls.
In 2020, Sekiguchi introduced Teen Momoko, with fewer releases but a fun addition to the Momoko family.
Where to Find Momoko Dolls
Momoko releases are produced in limited quantities, and many older releases are no longer available, making the secondary market essential for collectors hunting for specific dolls.
For Current & Upcoming Releases
- PetWORKs Global Store — direct source for PetWORKs CCS and ae releases
- AmiAmi — good for pre-orders on current PetWORKs and Sekiguchi releases
For Discontinued & Older Releases
- eBay — the best secondary market source for both PetWORKs and Sekiguchi releases. Older and event-exclusive releases in particular can be difficult to find elsewhere. Search “Momoko doll” or “momokoDOLL” for the best results
Pro tip: PetWORKs ae and event-exclusive releases sell out especially fast and rarely appear at retail after their initial release window. eBay is often the only option for collectors who missed them the first time around
Momoko Dolls — Frequently Asked Questions
Momoko is a 1/6 scale Japanese fashion doll standing 27cm tall with moveable joints. She was designed by Namie Manabe, the art director of PostPet, and debuted in August 2001 at the Dollhead Exhibition.
Known for her stoic expression and precise, fashion-forward styling, she has built a devoted following among doll collectors and fashion enthusiasts alike.
2 companies produce Momoko. PetWORKs produces the PW-Momoko line, including the CCS fashion series and ae artist exclusive editions.
Sekiguchi has been producing momokoDOLL since April 2005, helping to bring Momoko into mainstream popularity.
Each company designs and releases its own unique versions of Momoko.
Both companies produce the same character but each brings their own creative approach.
PetWORKs releases include the CCS fashion series and ae artist collaboration editions, produced in small lots.
Sekiguchi’s momokoDOLL line reflects contemporary Tokyo fashion trends with their own distinct styling.
At first glance, the two look nearly identical.
The bodies are mostly alike, but the main difference comes down to the face-up, which is the painted face.
Sekiguchi often uses what fans call the “Cool Face,” which features a soft, open-mouthed smile.
PetWORKs uses both the Cool Face and another face called the Honey Face, which has a more pouty or sulky expression.
There is also a subtle difference in eyebrow shape between the two, one of those details that’s hard to notice until you see them side by side, and then it really stands out.
Collectors often end up collecting both versions precisely because of these differences, each has her own distinct personality.
CCS stands for Close-Clipped Sheep, which is PetWORKs’ fashion brand for Momoko.
The CCS line focuses on casual fashion with inspiration drawn from catwalk trends, using high quality materials including knits.
It is one of the main ongoing release lines from PetWORKs alongside the ae artist exclusive editions.
The ae line from PetWORKs stands for “another edition,” “artist exclusive,” or “and
everything,” reflecting its collaborative, creative nature.
ae releases are designed by doll artists and produced in very small quantities, making them among the most sought-after Momoko releases on the secondary market.
Teen Momoko is a younger variation of Momoko introduced by Sekiguchi in 2020.
She has a smaller number of releases compared to the main momokoDOLL line but is a fun addition to the Momoko family for collectors who love the character.
Momoko stands approximately 27cm (about 10.6 inches) tall and has moveable joints, making her poseable for display and photography.
For current releases, the PetWORKs online shop is the most direct source.
AmiAmi is also worth checking for current releases.
For discontinued and older releases, especially event exclusives, eBay is the best secondary market option.
See the Where to Find section above for direct links.
Pricing varies between the 2 manufacturers.
Sekiguchi momokoDOLL releases typically retail in the $80–$130 USD range.
PetWORKs releases vary more widely depending on the line standard CCS releases are in a similar range while rare ae and event exclusive releases can command significantly higher prices on the secondary market.