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If you’ve ever been stopped in your tracks by a doll with oversized expressive eyes and a style that’s completely her own, you’ve met Pullip.
Pullip is a 12-inch collectible fashion doll who debuted in 2003. She was brought to collectors worldwide by Groove Inc., a Japanese company.
What sets her apart isn’t just her striking look; it’s the mechanics behind her eyes.
Pullip’s eyes are operated using a lever built inside her head, allowing her to blink and look side to side, giving her an expressiveness that few other fashion dolls can match.
Her style spans everything from ethereal fantasy to Japanese street fashion, gothic lolita, designer collaborations, and beloved anime and pop culture characters.
For advanced collectors, Pullip also offers customization possibilities; her eyes and wigs can be swapped out, though it’s a more involved process that opens up a whole world of creative options.
Over her 20+ year history, Groove has expanded her world with a family of companion dolls.
Namu, Pullip’s original boyfriend, was introduced in 2004 and ran through 2005. Taeyang followed in 2006, taking on the role of Pullip’s boyfriend and becoming a beloved part of the lineup.
Dal was also introduced as Taeyang’s little sister, Byul, her best friend, Isul Pullip’s brother, Yeolume Pullip’s future daughter, each with their own distinct personality and aesthetic.
Pullip releases are produced in set quantities, so availability varies particularly for older and collaboration releases, which is why the secondary market for these series stays so active.
On this page, you’ll find every Pullip doll released from 2003 to present, organized by year.
Table of contents
Pullip Doll Release List
Click any release to get full details, photos, and ordering information.
Where to Find Pullip Dolls
With over 20 years of releases, finding a specific Pullip can take some hunting, especially for older or discontinued dolls. Here’s where collectors are finding them:
For Current & Upcoming Releases
- CDJapan — reliable for new Groove Inc. releases shipping
internationally - AmiAmi — good for pre-orders on current releases
- Hobby Search — worth checking for in-stock and upcoming releases
For Discontinued & Older Releases
- eBay — the best source for out-of-print Pullips going back to 2003. Collectors list everything from mint-in-box to custom-modified dolls. Prices vary widely depending on the release year, rarity, and condition. Rare or early releases can command $200+, while more recent discontinued dolls often sell near original retail.
Pro tip: When searching eBay for older releases, try both “Pullip [doll name]” and just the
doll name alone, some sellers don’t always include the brand name in their listings.
Explore More About Pullip
There’s more to Pullip than just the release list. Here are some of our favorite deep dives into the world of Pullip:
Pullip & Sailor Moon
Groove Inc. released a beloved series of Pullip dolls based on the iconic Sailor Moon characters.
If you’re a fan of the series or missed the releases the first time around, this is essential reading. See the complete Sailor Moon x Pullip collection
Meet a Pullip Artist
Go behind the scenes with a Pullip artist and get a closer look at their creative process. Read the Mitsubachi @BabyBee (Honey bee) Interview
Brand Spotlight
Pullip has caught the attention of some of Japan’s most iconic fashion brands. Read the BABY, THE STARS SHINE BRIGHT Interview
Shops That Know Pullip
Curious about where collectors shop? We talked to Pullip shops to find out what it’s like to carry the brand of dolls
Doll Themes That Inspired Pullip
From Wonderland to the world of gears and goggles, Pullip artists love pulling from classic stories and genres.
Pullip vs. Other Dolls
Wondering how Pullip compares to other fashion dolls? Read How Do Pullip and Harmonia Dolls Move Their Eyes
Pullip Events
Over the years, Groove Inc. used to host and attend collector events showcasing custom dolls, upcoming, and exclusive releases. Take a nostalgic look back at the events that shaped the Pullip community.
- Custom Dolls: Nouvelle Ouverture Doll Carnival 2009
- Custom Dolls: Happy Fizz Doll Carnival 2010
- Custom Dolls: Lots of Laugh Doll Carnival 2011
- We ♥ Pullip: Parco Custom Doll List
- We ♥ Pullip: Pullip Parco Event Photo Gallery
- Custom Dolls: Happy Pullip World Doll Carnival 2013
The Full Pullip Family
Pullip isn’t alone; she has a whole family of companions & friends. Explore their individual release lists below:
Namu — Pullip’s original boyfriend, released 2004–2005
Taeyang — Pullip’s boyfriend, introduced in 2006
Dal — Taeyang’s sister, became a part of the family in 2006
Byul – Dal’s best friend – made her appearance in 2008
Isul — Pullip’s younger brother, joined the cast in 2011
Yeolume — Pullip’s feature daughter introduced in 2013
Pullip Dolls — Frequently Asked Questions
Pullip is a 12-inch collectible fashion doll made by Jun Planning/Groove Inc., a Japanese company.
She is known for her large mechanical eyes that blink and move side to side using a lever inside her head, her wide range of fashion styles, from streetwear to fantasy to licensed character collaborations, and her customization potential.
Advanced collectors can swap out her eyes and wigs, opening up a whole world of creative possibilities.
Pullip debuted in 2003 and has been in continuous production for over 20 years, making her one of the longest-running collectible fashion doll series in the world.
Most Pullip releases have set quantities, so availability varies particularly for older and collaboration releases, which is why the secondary market for these series stays so active.
Pullip stands approximately 12 inches (31cm) tall. She has gone through several body updates over the years, with the most notable change being improvements to her body articulation and poseability.
Yes, Pullip is one of the most customizable fashion dolls available. Her eyes can be
swapped out using a small screwdriver, and her wig can also be changed.
This has given rise to a large community of Pullip customizers who repaint face-ups and create entirely new looks.
For current releases, CDJapan, AmiAmi and Hobby Search are the most reliable options for international buyers.
For discontinued and older releases, eBay is the best secondary market source. See
the Where to Find Pullip Dolls section above for direct links.
New releases typically retail between $115–$180 USD, depending on the collaboration and complexity of the outfit.
On the secondary market, prices range widely; common discontinued releases may be found near original retail, while rarer or older dolls can sell for $200–$500+.
Namu Pullip’s original boyfriend, released 2004–2005
Taeyang was released in 2006 as Pullip’s new boyfriend
Dal became a part of the family in 2006 as Taeyang’s little sister
Byul made her appearance in 2008 as Dal’s best friend
Isul joined the cast in 2011 as Pullip’s younger brother
Yeolume was introduced in 2013 as Pullip’s feature daughter
Last updated: September 2026